Search engine optimization, or SEO, is how companies are ranked on search engine result pages. Many businesses will focus on general results that can reach a national or global audience. This is an excellent strategy for online companies or businesses that ship goods outside their local area.
Local SEO is a specific strategy aimed at getting results in a defined geographical area. Narrowing in the focus to more local results requires a different strategy. These results are better for single-location businesses or those who have defined areas of service.
Does SEO Matter for Service Companies?
Yes, SEO matters for companies of every size and industry. The internet is the fastest and most used method to get information. If a customer is looking for a specific service in their area, the internet is one of the first places they go to find it.
Companies rely on search engines, too. The higher a company ranks on the results page, the more visibility they get. People generally stick to the top half of a results page, which means if your company is listed on the second page, you are not getting noticed.
The Benefits to Local Service Companies
Local service companies depend on multiple marketing strategies to be successful. Digital marketing is an important arm of an overall strategy to get recognized and bring in potential customers. Using local SEO strategies can target the right customers.
Customers search online for everything. When they need a local service such as home repairs, pest control services, or local eateries, a quick search engine query brings up multiple results. Rankings are determined by relevance and reliability.
Local SEO improves search engine results for service searches in specific regions, cities, or neighborhoods. Being listed higher on these results pages bring more visibility which can convert to doing more business.
Important Listing Information
Whether a service company has a physical location or they travel to customers, there are ways to focus on local results. Using SEO services like Google’s Map Pack or Local Pack gives local service companies more online visibility. These can help smaller businesses compete against bigger, national corporations.
Reviews are a great addition to SEO results. Having reviews helps potential customers read experiences from others who have already used the service. These are considered organic results that are valuable to the searcher. Companies can even respond to reviews, boosting a company’s reputation.
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